Jeff Sieh talks with Rob Russo, cofounder of Avocado Shirt Co. Rob represents the tip of the spear when it comes to avocado and guacamole-branded merchandise. A legion of ‘guac’ fans has discovered the upstart shirt company in a big way. And lots of those discoveries were made on social media, including Pinterest. Listen in to see how, using social media, Rob was able to crack the code and curate an excited, engaged fan base.
Rob Russo is a professional graphic designer that recently escaped the corporate cubicle. He has a slight obsession with guacamole (which fueled his recent startup that was successfully funded on Kickstarter, Avocado Shirt Co .) and is partner and creative director of his latest business venture, HagerRusso, a strategic marketing firm.
He combines his love for design and social media to teach entrepreneurs, social managers and small business owners the value of visual marketing. He's a blogger and is preparing his first soon-to-be-released online training program.
This episode Jeff Sieh and Instagram expert Jenn Herman talk in-depth about these two visual platforms. They outline the way the two platforms are similar, while also highlighting the ways in which the two are distinctive.
Jenn is passionate about social media marketing and enjoys sharing her knowledge with others. She write about trends in social media and provides advice to small businesses on how to best manage social media.
The past two years Social Media Examiner featured Herman as a ‘Top 10 Social Media Blog’. She also is a contributor to Neal Schaffer’s Maximize Social Business, Curatti, and The Social Solutions Collective, was contributor of the week at BizSugar, and Author of "The Ulitmate Beginner's Guide to Instagram".
On this episode, Jeff Sieh talks with Ahalogy's VP of Marketing Raman Sehgal on how the "Big Game" impacts what people are pinning on Pinterest. Raman further provides insights into the value of promoted pins, driving traffic to a Pinterest board or profile, how men are signing up to Pinterest at a larger rate than women, and brands balancing their marketing plan with showing a bit of personality.
Raman is the VP of Marketing for Ahalogy ,which means he helps drive success and growth for brand marketers from Ahalogy's unique Pinterest marketing solution. Before spending 10+ years leading digital and media strategy for some of the world's biggest brands at Procter & Gamble and Dannon, Ruman spent his youth as a graphic/web designer and computer engineer. Combining all these experiences with those he continues as a world traveler - Raman sees content - powered by data and insights - as a means to unlock genuine connections between people and brands.
Jeff Sieh interviews relationship marketing expert Wade Harmon on how he uses Pinterest to build relationships online. Is social media ruining relationships? Can we really build authentic relationships online? Can you build relationships on Pinterest? These are all topic discussed in today's episode.
Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media strategies and methods that create action and emotion in the reader. Wade can show you how to spark an emotional reaction, get the reader's attention, and create action that drives traffic to your site through social media.
Jeff Sieh interviews Pinterest expert Vincent Ng on all the new changes that have been rolling out on Pinterest. Discussion includes the smart feed, promoted pins, rumors, facts, and where Pinterest is heading in the future.
Vincent he is the founder of MCNG Marketing and a Pinterest marketer, speaker, and enjoys reading Batman comics.
He is the author of Pinterest to Profits with Pintalysis and the host of the Pictures to Profits Podcast. He is a top 20 resource for becoming a Pinterest expert according to Heyo, and has written for amazing blogs such as Social Media Examiner, Top Dog Social Media, and Tailwind.
Vincent is also going to be a featured speaker at Social Media Marketing World 2015
Vincent also has an online course, called Pintalysis Academy. An online, on demand, Pinterest marketing course.