Social Warfare was born from the desire to make social sharing faster and easier as well as beautiful, efficient, and responsive. After realizing that nothing existed that met all of these needs, Nicholas, Jason, and Dustin set out to create their own solution. What resulted was a plugin based on customization, psychology, and paradox of choice (or, to the lay-person, limiting options - which, believe it or not, can be a good thing!)
Although much of our discussion focuses on the great features of Social Warfare, the interview is definitely not a long commercial. Nicholas, Jason, and Dustin offer some great tips on social sharing in general. They touch on many topics, including analytics tracking, the use of click-to-tweets, and the importance of perception.